Hidden
content
The
first thing that ought to be highlighted on our list is hidden text.
It's basicaly a content full of stuffed keywords. Marketers can try
to hide the content in many ways (in comments, main body, etc.). it
happens that developers also hide keywords within CSS by using very
small ar invisible text on the background.
Hidden
text practice were very popular about 10 years ago and were giving
very good results. However, nowadays, it's not recommended to use
hidden text in any way as you can get banned and your website is very
likely to disappear from serp.
Meta Keyword Stuffing
There
are two Meta tags that are used to let search engines know about page
content. They are placed between the <head> tag and if within
this tag there are too many similar or repeated keywords, you may be
considered a spammer and for sure will not improve your page ranking.
Gateway
Pages
We
can describe getaway pages as fake pages that stuffed with content
and optimized for only 1 or 2 keywords that link to target or landing
pages. Website visitors do not have access to that site as they are
redirected directly to the target page. Search engine crawlers are
constantly being developed to detect these sort of pages. So what you
can achieve by using these sort of website is a ban! So do not use
them as you will not make your business higher in SERP.
Farms
of Links
Do
not create nor leave a link to your website in link farming websites.
All they can do is to harm your service as sooner or later Search
Engines like Google will find out about your dirty SEO practices. “Farms”
will not give you much traffic (if any at all) and you will be at
risk of getting you site banned for developing Black SEO practices.
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