1. Content is king. Always remember to create unique and interesting content, so that your visitors will read it with pleasure and may even share it on Social Networks. After the latest "Penguin" update, good content is key to succeed.
2. Site performance: Make sure your website is "light", loads quickly and do not contain heavy parts that slows down its performance. Also make sure your site does not have "death ends" and is user friendly.
3. SEO on and off site: Do not forget aboyt optimizing your site aganist
newest SEO rulez.
4. User experience: It's important your visitors stays on your site and interact with you. The longer they stay the better it is for your site and it also reduce the bounce rate.
5. Keyword relevancy: use keywords that are relevant to your site and do not practice "keyword stuffing" practices. Do not repeat keywords and do not create "unnatural" description and content.
6. Do not purchase links: This practice is considered a Black SEO hat and you can be punished for doing that.
7. Anchor links: Use only natural anchors that match your content. Avoid using exact anchors as they are not the best solution according to Google.
8. Link building: Build your links responsibly and slowly.
9. Long-tail keywords: Look for long-tail keywords! By using them you will spend on promoting your website.
If you would like to broaden the debate about digital marketing subjects, read more information about: components of a marketing plan and share your experience.
